Currents The Santa Fe International New Media Festival
Parallel Studio’s Currents International New Media Festival has been steadily growing since its inception in 2002. Unlike many art related festivals its intention is to focus on what is called “new media” (see below). Artotems Co. has teamed up with Parallel Studios, the festival founder, to assist in online marketing of all kinds for the festival. The founders as well as the participants like to experiment with new forms of media and interaction and so do we, so it’s a good fit.
A Few Stills/Photos/ Screenshots for the Upcoming Festival
What is New Media?
From the Iowa State University Studio for New Media
“It’s difficult to define “new media” well.
The term has actually been used since the 1970s by researchers conducting social, psychological, economic, political and cultural studies of information and communication technologies (Lievrouw 2002). But as the field met with enormous growth in the 1990s – as CD-ROM and Internet technologies became popular – its meanings changed significantly.
Some writers have come to define new media with simple lists of technologies, such as: CD-ROM, HTML, streaming media, DV editing, web applications and DVD-video. The problem with this is that its specificity requires the definition to change constantly, as it would have in 1993, then again in 1995, 1998, 2000 and 2002. This effort would seem fruitless, as some technologies prosper and others falter over time.
Many writers take a different tack, instead focusing on the sense of interactivity that new media give users. Some take pains to differentiate new media from traditional mass media, such as radio, film or television. But this effort seems to us perhaps too vague to mean much to readers, especially as even traditional media such as television become interactive with devices such as the TiVO.
A more interesting definition would be one that explains “new media” in a way that promises to be more lasting, yet also seems meaningful to readers.
Perhaps that could be accomplished by defining new media as a family of genres that involve digital media: like “poetry” or “the novel”, each new media format could be conceptualized as a collection of styles of production which have implications for the sort of content appropriate within the style. As with a poem or a novel, both the writer and reader have some knowledge before beginning the work as to what sort of work it will be, and what their role is suppposed to be interacting with it.”
A Sampling of this Year’s Currents Festival
- an interactive EEG controlled video installation;
- a touch modulated imagery and sound sculpture;
- spaces that experiment with audio and tune the audiences responses to image;
- performances integrated into video installations;
- apps used as art making tools;
- and single channel programs – narrative, abstract, personal and documentary.
Still have questions about New Media?
That’s exactly why you need to attend the festival. See you there!
CURRENTS 2013, the 4th Annual Santa Fe International New Media Festival
Opening Night Reception
Location: El Museo Cultural de Santa Fe
Santa Fe, New Mexico, USA
Friday, 14 June 2013 - 6 pm to midnight
The Festival runs from June 14th – June 30, 2013.
For a schedule of events go here.
Find the Currents International New Media Festival Online
New Media – Reading Material